For small businesses, Facebook Ads have become a highly useful and efficient method of promoting their products and services on the web. Facebook Ads’ popularity has dramatically increased over the years, with surveys showing that over 20 percent of small businesses in the United States now make use of the social network feature. So what’s behind the popularity you may ask? According to the surveys, respondents cited the ease of use and flexibility of Facebook Ads. Of course, this isn’t to say that everyone’s happy with Facebook’s ad service. Still, if you’re looking to run a Facebook campaign, you can definitely yield good results.
Here’s how to get started.
Identify your Goals
Before anything else, you want to first understand what your goals are behind your ad campaign. Is the campaign for building awareness? Driving traffic to a site? Or is it for a seasonal promotion? Giving this some thought is important because Facebook has a number of ad options for you to streamline the efficacy of your campaign. Standard ads in marketplace format for example, allow users to directly like your page through the ad.
Target Wisely and Creatively
Facebook’s ad system allows for you to target your ads towards specific demographic profiles of your audience. The Facebook Ads interface has options that include age, gender, interests, education attainment, and of course, location. Micro targeting your ads allows you to save precious resources and also makes the campaign more streamlined and thus more efficient.
Now if you’ve tried regular advertising before, you may have heard that the more ads, the better your chances of generating interest amongst your audience. With Facebook Ads, this is simply not the case. On Facebook, ads targeted towards a few thousand individuals (who are actually your intended audience) are almost always effective than ads targeted towards random individuals numbering in the tens of thousands.
Employ a Little Graphic Design
Not surprisingly, eye-catching ads with images that pop and text that’s clear and concise are the most effective. So be a little more careful with how your ads look as well as with what message they have. Images that stand out and are attractive will do best. It’s been found that the close-up image of a woman generates significant clicks. As for your text, make sure to include the most crucial elements about your business, what makes it stand out from the competition and more.